Marketing Musings
Tips, tricks, techniques, and thoughts on how to make your website content stand out.
How to come up with content ideas when you’re feeling uninspired
We all get uninspired. If you’re feeling stuck for content, these simple ideas will help you stay consistent with your marketing and create engaging posts.
I or We? How to choose the best voice for your business marketing
Confused about whether your brand should speak as 'I' or 'We'? Learn which voice will best connect with your audience and reflect where your business is today.
How to blog when you’re ‘not a writer’: 5 tips for beginners
Think blogging’s only for professional writers? Think again. These 5 simple tips will help you share your ideas and start blogging without having to be a ‘writer’.
Understanding copywriting: Words by design
Think copywriting is just words? Think again. Strategic word choice, intentional design, and subtle structure transform copy into a powerful tool that engages, inspires, and drives action. Ready to see what words by design can do?
Stop asking your audience to use their imagination (it’s hurting your copy)
Are you asking too much of your readers? Find out why phrases like “imagine this” and '“picture that” are hurting your copy efforts - and how to engage with storytelling that speaks for itself.
Why brand voice is everything (yes, everything) in content marketing
Do you know what your business sounds like? Brand voice is key to connecting authentically with the right people. Here’s why it matters and how to make it work for you.
Why your content marketing needs a dose of real-world examples
Want your content to stand out and truly resonate with readers? Using real-world examples can transform your content, build trust, and turn casual readers into loyal clients.
Positive words, better results: The simple copy swap that sells
Want your words to inspire action? Here’s the secret - Simple swaps to positive language can make your copy more engaging and inviting.
50 business blog post ideas for beginners
Need blog ideas to get you started? Here are 50 beginner-friendly topics to help you engage your audience and build momentum.
Every business has a story: Here’s why you should be telling yours
Every business has a story, but are you telling yours? Storytelling is one of the most powerful tools in content marketing. Here’s how to find and share your story.
The grammar rules we swear by (but secretly break)
Think grammar rules are set in stone? Not always. Learn when and how to break the rules to make your writing more engaging and effective, without losing clarity.
How to spot AI generated content from a mile away
AI content is everywhere, but it’s not always perfect. Here are the tell-tale signs of AI-generated content and tips to make it sound more human.
How to build trust through your website content
Struggling with writing content? You don’t need to be a pro to build trust with your audience. Learn simple, authentic ways to connect with visitors through your website.
Is blogging still relevant? 10 surprising stats you need to know
Is blogging still relevant in 2024? Here are 10 eye-opening statistics that prove why blogging remains a powerful tool for driving traffic, leads, and growth.
5 ways to improve website experience with better content
Want to keep visitors hooked and boost conversions? The secret’s in your content. Discover 5 simple ways to improve your site’s user experience and make it memorable.
Should job titles be capitalised? Everything you need to know
Confused about job title capitalisation? You’re not alone. Let’s break down the rules so you can stop second-guessing yourself.
How long does it take to see results from SEO?
Spoiler: It’s not instant (but it is effective). SEO takes time to show results, but once it kicks in, the benefits are long-lasting and well worth the wait.
Grammar, style, and tone: How editing impacts brand voice
Your brand’s voice is more than just words – it’s the personality that connects you to your audience. Discover how editing grammar, style, and tone can elevate your message and build trust with your readers.