Creative Content Writing & Copywriting Services
Words that work their fonts off for your business
Brand copy that blends creative writing with strategic storytelling for a human-first approach to content marketing.
Saying it like you mean it…
Content isn’t filler. It’s what your audience turns to for connection. It's where they learn to care, trust, and take action.
AI can help with words and structure, but it can’t replace the human touch that makes people feel understood - or the strategy that makes content serve a bigger purpose.
That’s where creative content writing makes the difference.
Blogs that warm up leads. Emails that keep customers close. Case studies that prove your impact. Website copy that ties it all together.
When it’s written with empathy and strategy side by side, guided by creative storytelling, it shortens sales cycles, strengthens loyalty, and keeps your brand in the conversation long after someone clicks away.
Brands I’ve worked with…
Retained content writing services
Retainers are built around a set of agreed deliverables, so you know exactly what you’re getting each month, and I know what I’m delivering.
Content like blogs, articles, case studies, and emails work best when they’re consistent and have time to nurture.
Here’s how it works:
At the start of each cycle, we’ll share ideas and priorities. I’ll reframe them through a writer’s lens to find the strongest angles and turn them into content that feels human, empathetic, and built on strategy (with SEO woven in where it matters).
No more scrambling for content - it’s already taken care of.
A typical monthly retainer might include:
Two in-depth case studies or articles that show your expertise and build trust through real stories.
A blog series that attracts organic attention, keeps your business visible and builds authority over time.
A regular newsletter that nurtures your audience with ongoing insight and conversation.
Weekly or fortnightly emails that feel personal, using small stories to maintain connection and encourage repeat action.
Need to swap something out or add something extra?
From time to time you might switch a blog for a case study or add something bespoke like submitting content to a quarterly publication. Just let me know and we’ll shape it together.
These aren’t just deliverables. They’re stories reframed through a creative lens, built to warm leads, shorten sales cycles, and strengthen loyalty for lasting growth.
One-off content & copywriting projects
Not every story needs telling on repeat. Some projects stand alone - and they’re often the ones you’ve been meaning to get round to but never quite find the time for.
The website refresh. The case study. The brochure. The jobs that sit on the list for months because other things always come first - I’ll step in and take them off your plate.
A one-off project might include:
Website copy that retells your brand story in a way that makes people feel seen, so that they’re more likely to enquire, book, or buy.
A brochure, booklet, or welcome pack that people keep hold of, share, and come back to when they’re ready to take the next step.
Flyers or posters that capture attention in a single glance and give your audience a reason to act.
An ebook or guide that positions you as the expert, offering value up front while drawing new leads into your pipeline.
A single case study or article that tells the story of a transformation and helps prospects picture themselves as your next success.
Here’s how it works: We’ll have a call to chat through what you need and shape a plan together. Then I’ll head off and write to our agreed timelines.
These aren’t side projects. They’re the standalone stories that tie the rest of your marketing together - and they’ll finally be ticked off your list.
What my clients are saying...
Why me…
My approach to content writing comes from occupying two worlds at once.
On one side, creative writing: Noticing the details, finding the story underneath, and shaping ideas into stories worth reading.
On the other, marketing strategy: Structuring those stories with purpose so they connect, convert, and keep working long after they’re published.
That combination means I don’t just deliver words. I reframe your ideas through a writer’s lens so they speak to the people you want to reach. The effect isn’t just content on a page - its readers who feel seen, understood, and more likely to act.
And if you’re wondering about AI - it can help with ideas and structure, but it doesn’t automatically tap into the empathy or psychology of what makes people feel understood. That’s where creative content writing makes the biggest difference.
Or maybe you already have a team. That’s fine too. I often step in alongside in-house marketers to take pressure off and move the backlog forward - the case study that never gets written, the newsletter that always slips a week, the campaign content that never quite makes it to the top of the list. I make sure those jobs get done, so your team can focus on what only they can do.
Creative content writing isn’t about filling space. It’s about telling stories with empathy and strategy side by side, so your brand has a voice people remember and a message that moves them to act.
Not ready to hand over the writing?
If you’d rather keep the words in your own hands but want help shaping the message, The Writer’s Lens might be the better fit.
Borrow my writer’s brain for a unique perspective on how to shape your content and communicate with your audience more effectively.