Writing Portfolio
Take a look at some of my recent work…
Natalie Holden Interiors: Homepage Copy
Natalie Holden is an interior designer studio operating across Cheshire and the North West.
They wanted to improve how their homepage guided visitors and attract more homeowners in Cheshire, having already established a strong presence in Manchester and Liverpool.
I restructured the layout and rewrote the copy with SEO in mind. The studio is now ranking in the top 20 (and climbing) for competitive terms like Interior Design Cheshire. They are also ranking for additional terms that showcase the quality of their work, such as high-end interior design.
The Syndicate: Landing Page Copy & Brand Voice Development
I wrote this landing page for The Syndicate: a new invite-only networking brand targeting ultra-high-net-worth individuals.
They wanted to position their events as exclusive, ‘high-impact’ spaces for connection and influence.
I developed the brand tone and wrote launch copy that reflected the luxury nature of the offer without sounding generic. I also followed this up with launch emails for nurturing and engagement.
Since launching in late 2024, they’ve hosted two events and secured high-profile speakers, including Kelsey Grammer.
Conscious Consultants: Homepage Copy
Conscious Consultants is a leadership and business consultancy with multiple service offerings and categories.
After evolving their business model under separate umbrellas, they found their audience was confused about their service suite. They needed to bring all their offerings together on one website and homepage with clearer messaging.
I refined the tone of voice and rewrote the homepage to unify their positioning and make the full scope of work easier to understand.
Stonbury: Press Article
Stonbury delivers specialist and sustainable, water asset and infrastructure solutions within the water, wastewater and environment sectors.
Following a recent rebrand, they wanted to spotlight their long-term sustainability commitments through an editorial feature.
I wrote an article for the Institute of Water magazine that explored their collaborative approach, sustainable commitments, and positioned them as leaders in environmental innovation.
Conscious Consultants Global: Homepage Copy
This was a homepage for Conscious Consultants Global, a new brand launched as a spin-off from Conscious Consultants, focused on executive search.
They wanted to establish a distinct identity while maintaining links to the parent brand through their tone of voice.
I wrote the homepage copy to speak directly to a corporate audience, highlighting the team’s leadership expertise, recruitment backgrounds and successes, and international reach.
Natalie Holden Interiors: Case Study
This case study was created to showcase one of Natalie Holden’s residential renovation projects.
She wanted to show potential clients what was possible through thoughtful design and working with her team.
I wrote a blog-style case study article that told the story of transforming a disjointed property into a stylish, functional forever home. This involved translating technical decisions into language suitable for a non-technical audience.
BookYourPet: Advertorial Blog Article
This article was written for BookYourPet and published on Houndy, a lifestyle magazine by the team behind Dog Furiendly.
They wanted a helpful, inspiring piece to reach aspiring pet business owners and introduce their booking software without sounding overly promotional.
I wrote an advertorial that shares practical tips while naturally guiding readers toward exploring BookYourPet as a next step.
Want some more examples?
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